The Royal Caledonian Curling Club Adopts The Trading Name, Scottish Curling
We are delighted to announce, that from today, the Royal Caledonian Curling Club will be adopting the trading name, Scottish Curling.
The decision to rebrand follows research with our stakeholders, curlers and the wider public. The feedback has been overwhelmingly positive; that a move to Scottish Curling is the most effective way to communicate who we are, and what we do as a national governing body.
Chairman of Scottish Curling, Rob Niven says;
“Using Scottish Curling as a trading name, is a real progression. It’s instantly recognisable, and best communicates who we are as a modern governing body. We want to create something that is really commercially attractive, as well as appealing to curlers of all abilities, ages and genders. This will help us to take curling in Scotland to a new level”
This does not mean the end of the Royal Caledonian Curling Club, which will remain the registered name of the company. We will continue to honour our long and illustrious heritage, and are working on ways to do so. We will liaise closely with members and committees over the coming months to ensure a smooth transition to Scottish Curling.
Scottish Curling has 12,000 members in over 600 clubs, who are the heart of the community we represent. Scotland’s inspirational curlers continue to perform fantastically on the world stage and fifteen will shortly be heading to PyeongChang for the Olympic and Paralympic Games. We will be hosting world class international events in Scotland, with the next being the 2018 World Junior Curling Championships, 3-10 March 2018. With so much positivity and excitement surrounding our wonderful sport, we believe now is the right time to capitalise; and make the move to a fresh, modernised identity.
We appreciate the continued support of our members, staff and sponsors, and aim to be as open and transparent during this process as possible.
If you have any questions, please contact Bruce Crawford, CEO of Scottish Curling. |
